Which of the following is NOT a benefit of conducting market research?

Conducting market research offers several key advantages that help businesses navigate their environments more effectively. The benefits include reducing business risks, spotting industry issues, and identifying sales opportunities.

While spurring product innovation is a valuable outcome of strong market analysis, it is not a direct benefit of conducting market research itself. Instead, innovation often stems from the insights gained from research—a secondary effect resulting from understanding market dynamics and customer needs. Market research can uncover trends and demands that inspire new product ideas, but innovation specifically requires a creative and developmental process that goes beyond simply gathering information about the market.

In contrast, reducing business risks involves understanding potential market fluctuations and consumer preferences, allowing businesses to make informed decisions. Spotting industry issues helps businesses stay ahead of potential threats, and identifying sales opportunities enables them to target the right customer segments effectively, leading to strategic advantage and growth.