What does the term 'develop offer' primarily refer to?

The term 'develop offer' primarily refers to the seller's proposal creation. In the context of sales and marketing, developing an offer entails constructing a comprehensive proposal that presents a product or service to potential buyers. This process includes detailing the features, benefits, pricing, and any other relevant information that would persuade a buyer to engage in a transaction.

Creating a well-developed offer is crucial for effectively communicating value to the buyer and differentiating from competitors. It is part of the seller's responsibilities to tailor this offer in a way that aligns with the needs and preferences of the target audience, ensuring it addresses specific pain points or requirements.

The other aspects listed relate to different components of the sales process but do not encapsulate what 'develop offer' specifically entails. Compiling a buyer's request and assessing competition focus on understanding the market and customer needs rather than the creation of the proposal itself, while the negotiation process involves back-and-forth discussions that occur after the offer has been made.